Collaborations with influencers as affiliates are one of the best ways to grow your company fast!
Influencer marketing, working with affiliates and distribution partners as a business strategy, is all about creating relationships.
These relationships are with people who already have access to large audiences that contain the target customers that you are trying to reach.
Once you’ve identified who you want to work with, to get them interested you’ll want to have a plan for how you want to work together.
So, here are 8 ways you can work with influencers:
- Affiliate Marketing
Affiliate marketing relies on partners (in this case influencers) promoting your product or service.
When a purchase is made which was initiated by the influencer, the influencer receives an agreed commission. The influencer gets paid for making an actual sale happen.
- Joint Venture Partnerships
Joint ventures (JV’s) tend to be more like a profit split you do between two people.
You could run an individual or multiple campaigns for a specific product or service and split the profits 50/50.
- Strategic Partnerships
This is a longer term strategic relationship where you are partnering with anyone or business that is not a direct competitor but sells complementary products and services. This can gives you access to an indirect pre-existing target group of buyers which your strategic partner can tap into with ease. Profit splits here are similar to affiliate and JV partnerships.
This is where you are giving the influencer a loss-leader to offer their following and in doing so the influencer provides you with increased brand awareness and leads which you can directly sell to or retarget. These types of campaigns are very common on social media platforms and also very popular because they are a great way to identify top funnel customers in an influencers audience
This is where a brand gives an influencer full access to their social media channels so that the influencer can strategize, manage and curate content for your brand. These are becoming more popular as influencers become more experienced, more professional and trustworthy.
You are sending your product to an influencer hoping that they will promote it for you however a promotion is not guaranteed. Many influencers do promote your products as it also builds their profile and credibility for other brands however larger influencers tend to expect the free product plus an additional fee. Consider creating a coupon code or affiliate program to coincide with this to make it more beneficial to the influencer.
- Brand Ambassador
Brand ambassadors are a more longer term strategic partnership with your company. They are influencers to take their role with your business to the next level and become expert ambassadors to your brand, products and services. They commit to raising brand awareness for your business longer term sharing images, videos, posts, and articles etc.
- Guest Posting
Sponsored posts are prepared by the influencers themselves whereas guest posts are prepared by you. This works similar to solo-ads within direct email marketing where you are essentially paying to communicate with their list directly. I find this works best when promoting your content as advert on someone else’s page and paying to boost it to their audience and lookalike audiences.
If you have an idea of how you want to work with influencers then the next step is finding them!
BUT, don’t waste time with endless scrolling through social media to find people who can represent and promote your brand.
Use DistroChannels to analyze millions of profiles and look intelligently at follower data, audience demographics, profile likes, shares, comments and views.
The platform gives you the information you need for making your influencer marketing SMARTER.