The root question here is whether or not your product or service can deliver on what you promise it can solve?  There's nothing worse than not being able to do…

So to figure out this question you’re going to need to figure out what other ways people are dealing with the problem your product or service supposedly fixes. You need…

It’s easy to think of your product or service limitations are weaknesses where In reality, they can actually work to your advantage in differentiating your offer in the market.  So…

The question we need to immediately address here is does this product or service already exist? If so, how will my offer be different or how will I improve on…

Let’s talk about your deal!  Get the answers to these essential questions and reduce the risk of a failed launch.  This method helps you evaluate your offer through the lens…

Albert Einstein: “If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution.”  The point I’m…

Nope, that wasn’t clickbait!  This was one of the most important mistakes I have made in my life. It had tragic consequences with my family and my current business at…

Distribution channels work…  If you’ve been reading my emails, know my story and/or read my book, then you’ll know that when I say distribution channels work, you know I believe…